Artificial Intelligence and Creative Practice MSc (Online)
Blend AI with creativity
100% online
24 months (part time)
180 credits
3 starts per year
Request more information
Complete the form below for detailed programme and pricing information, and to be contacted by phone and email.
Explore how to use AI as a creative medium to shape what’s next
- Apply By: 22/05/26
- Start: 08/06/26
Rethink the boundaries of AI by exploring the intersection of technology and creativity with the online Artificial Intelligence and Creative Practice MSc/PGDip/PGCert. Delivered through the prestigious School of Computing, you’ll study the user experience of AI through creativity frameworks, combining theory and practice to use AI as a collaborator.
Designed for creative practitioners, this programme treats AI as a creative medium for experimentation and critique. Through studio-style, project-based design sprints, you’ll develop your practice and prepare for roles across film, TV, music, culture, design and animation.
Programme details
- Join one of the UK’s leading institutions for creative code
- Learn from decorated faculty with real-world AI expertise
- Explore a creative-first approach to ethical AI and responsible innovation
- Benefit from flexible entry and exit routes designed for lifelong progression
- Group-based learning that mirrors studio culture
- Curriculum built around project-based design sprints
- Gain exposure at an annual public symposium
More information about this programme
Click on each tab below to learn additional details regarding the programme requirements and features.
Curriculum
A curriculum that builds in-demand expertise
180 total credits
10 courses including the final project
Our curriculum combines theory and practice, balancing conceptual understanding with hands-on making. You will not just use AI as a tool, but also as a collaborator within your projects. The programme is structured around a group-based model and project-based design sprints, where you will rapidly prototype and refine creative AI concepts.
The Artificial Intelligence and Creative Practice MSc culminates in a major creative AI project. This is your opportunity to produce a substantial, original piece of work – such as a film, interactive installation or multimedia artwork – that elevates your practice and builds your professional portfolio.
What you’ll learn
Participate in group-based project sprints
An industry rarity, students work in creative cohorts from day one. This group-based structure helps you rapidly test concepts and build a portfolio of work in a collaborative, studio-like environment.
Benefit from proven excellence and creative legacy
Goldsmiths is an internationally recognised school for creative innovation and boundary-pushing arts education, with a strong record of producing ground-breaking work in AI and film and AI-driven music technology.
Build and showcase a major project
Bring your final AI project to a public symposium, attended by key industry partners. The event gives you the opportunity to present polished AI-driven films, prototypes, and artwork to gain feedback, recognition, and real-world exposure.
Entry criteria
Join a community of creative innovators
3 intakes per year
Flexible routes to entry
We welcome graduates from the arts, design, media, or humanities disciplines who want to add artificial intelligence skills to their creative practice. We do not assume that you’ve programmed before, and while we seek applicants with a bachelor’s degree, we do consider those with relevant work experience. For typical entry to this programme, you will have:
- A BA or BSc Degree at level 2:1 (or equivalent) or above in any subject.
If you do not meet standard entry criteria, we may accept applications with a lower degree and significant work experience. Alternatively, we may recommend joining the Artificial Intelligence and Creative Practice PGCert in the first instance. Contact us to learn more.
English language proficiency requirement
If English is not your first language, you will need to supply an up-to-date English language test certificate. We accept IELTS certificates with an overall score of 6.5 and no less than 6.0 in any band. Alternative test certificates are also accepted, and exemptions can be made. Please contact us to find out more.
Apply today
Review our admissions pages for more information on language criteria and how to apply.
AdmissionsFees & funding
Tuition to support your future in AI leadership
The estimated total cost of this programme is £16,000 GBP for the full MSc. You can pay in full or in instalments of £1,600 every module, and £3,200 for the Major Project (paid in two instalments over approximately 7 months). All costs are listed to help you make an informed decision.
Programme fees are reviewed annually and are subject to change each academic year. The fees listed above are for academic year 2025-26.
Fees and Funding
We are excited to be offering discounts. Review our tuition and funding pages for more information.
Funding options
Advance your career in AI-led creativity
Graduates enter high-growth industries where creative AI is transforming animation, VFX, music, and advertising. This programme equips you with the hands-on skills and critical perspective needed to lead in this emerging field. You’ll be prepared for roles ranging from creative AI specialist to UX designer for AI products. With a strong portfolio of AI-driven projects, you’ll be positioned to secure roles at innovative companies and studios, from generative AI start-ups to established media giants.
Explore your potential career paths
Lead UX Designer £78,000 per year1
AI Creative Specialist £56,000 per year2
What you’ll learn
Upon completion, you will be able to blend advanced knowledge of AI with your creative practice. You will gain technical proficiency with AI models and generative systems, while developing the critical thinking needed for responsible and innovative use of AI.
Programme outcomes
- Integrate advanced AI knowledge with creative practice to design and evaluate innovative computational systems, artefacts, and experiences
- Critically assess emerging AI tools, algorithms, and methods in artistic, cultural, and professional contexts
- Implement and deploy AI models, generative systems, and digital workflows for creative and media industries
- Apply ethical, reflective, and inclusive judgement to the responsible use of AI, considering social, cultural, and environmental impact
- Communicate and lead across disciplines, collaborating on original, research-informed projects in creative technology
Meet your faculty
Our expert faculty members bring a wealth of knowledge and diverse perspectives to your learning experience. From AI and data science to creative coding, their shared commitment to innovation and excellence creates an empowering academic environment.
Dr. Rachel Falconer, Faculty Member
Dr. Rachel Falconer
Dr Falconer is an established curator and authority in art practice and artificial intelligence, with a practice grounded in the critical and creative application of AI. She supports students in developing innovative creative coding practices and interdisciplinary AI projects that connect technological research with contemporary art discourse.
Together, these faculty members ensure that you not only gain technical expertise but also develop creative thinking and problem-solving skills to excel in a rapidly evolving tech landscape.
Related programmes
Sources
- 180Glassdoor, “Lead UX Designer.” Retrieved on Dec 9, 2025, from https://www.glassdoor.co.uk/Salaries/lead-ux-designer-salary-SRCH_KO0,16.htm.
- Glassdoor, “AI Creative Specialist.” Retrieved on Dec 9, 2025, from https://www.glassdoor.co.uk/Salaries/ai-creative-specialist-salary-SRCH_KO0,22.htm.