Marketing MSc
Lead marketing with creativity and strategy
100% Online
24 months (part-time)
180 credits
4 starts per year
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Lead innovative marketing in today’s rapidly evolving digital landscape
- Apply By: 05/02/27
- Start: 01/03/27
Move beyond campaign execution to strategic marketing leadership with Goldsmiths, University of London’s online Marketing MSc/PGDip/PGCert. Developed within Goldsmiths’ School of Creative Management, the programme combines consumer psychology, customer experience, branding, digital strategy, and leadership to help you solve complex marketing challenges and influence business growth. Through research-led learning, applied projects, and a final project focused on a real consumer, brand, or market challenge, you’ll graduate ready to lead brands, teams, and strategy with confidence.
Programme benefits
- Consumer behaviour and marketing psychology
- Customer experience and omnichannel strategy
- Marketing leadership and talent management
- Research and evidence-based marketing
- Future-focused marketing practice
More information about the MSc Marketing
Click on each tab below to learn additional details regarding the programme requirements and features.
Curriculum
Become a confident, evidence-based marketing leader
9 modules plus dissertation
15-20 hours per week
Modern marketing demands a balance of creativity, commercial awareness, analytical thinking, and strategic decision-making. This MSc explores the disciplines that underpin successful marketing, including consumer behaviour, marketing strategy, branding, customer experience, leadership, marketing research, and digital innovation. Through research-led learning, applied projects, and industry-informed case studies, you’ll develop the confidence to evaluate marketing challenges and create evidence-based solutions.
The curriculum is designed to help you connect marketing theory with professional practice, developing the strategic insight needed to influence business decisions, build meaningful customer relationships, and respond to emerging technologies, including artificial intelligence. The programme does not lead to professional licensure or certification but provides a strong academic foundation for progression into leadership roles across the marketing profession.
Explore the core themes of contemporary marketing
Understand customers through insight and psychology
Examine consumer behaviour, psychology, and market research to understand what influences customer decisions, engagement, and long-term brand loyalty.
Develop brands and marketing strategies that create value
Learn how branding, integrated marketing communications, and customer experience work together to build competitive advantage and sustainable business growth.
Navigate digital marketing and emerging technologies
Explore digital transformation, artificial intelligence, and innovation to understand how technology is reshaping marketing strategy, customer engagement, and organisational performance.
Entry criteria
Prepare for leadership and marketing roles
Application Deadline 05/02/27
Start Date 01/03/27
Designed for professionals from a wide range of academic and professional backgrounds, this programme welcomes aspiring marketers who want to develop the strategic, creative, and leadership skills needed to progress into senior marketing roles.
| Online application | Apply now |
|---|---|
| Degree | Typically, applicants hold a 2:2 or above bachelor’s degree in any discipline. Applicants with substantial professional experience may also be considered. |
| Language criteria | If English is not your first language, you’ll usually need an IELTS overall score of 6.5 (with no band below 6.0). In some cases, this may be waived based on prior study, supporting access for a global cohort. |
Apply today
Review our admissions pages for more information on language criteria and how to apply.
AdmissionsFees & funding
Tuition fee details
Invest in your future with flexible payment options. You can choose to pay in full or spread the cost across instalments for each module. All fee information is provided to help you make an informed decision.
| Total estimated cost | £12,000* |
|---|---|
| Cost per module | 9 payments of £1,150 and £1,650 for the Final Project |
| Total number of credits | 180 |
| Other Costs to Budget For | The tuition fee includes access to the online learning platform, course materials, and required digital resources. Personal costs such as technical equipment, office supplies, travel, visas, and expenses related to optional residencies are not included. |
Fees and funding
We are excited to be offering discounts. Review our tuition and funding pages for more information.
Funding options
Lead the future of customer-focused marketing
Marketing leaders are increasingly expected to combine creativity with commercial insight, using customer data, digital technologies, and strategic thinking to drive business growth. This MSc develops the skills to progress into roles across brand management, digital marketing, customer experience, market research, and marketing leadership by helping you translate consumer insight into evidence-based business decisions.
According to the World Economic Forum, analytical thinking, creative thinking, and AI and big data are among the fastest-growing workplace skills.¹ While this programme does not lead to professional licensure or certification, it provides a strong academic foundation for career progression across the marketing profession.
Explore careersWhat you’ll learn with an MSc in Marketing
Develop the strategic, analytical, and creative capabilities to succeed in today’s marketing profession. Through research-led learning and applied projects, you’ll build the expertise to understand customers, develop evidence-based strategies, and create marketing that delivers measurable business value.
- Understand consumer behaviour through psychology, customer insight, and market research.
- Develop strategic marketing plans that align customer needs with business objectives.
- Design customer experiences that strengthen engagement and long-term loyalty.
- Interpret research and consumer data to support confident marketing decisions.
- Build brands through strategic positioning and integrated marketing communications.
- Apply digital innovation and role of AI in customer experience.
- Strengthen leadership and stakeholder management to influence teams and organisational change.
Programme outcomes
- Learn to interpret consumer insight, so you can develop marketing strategies that respond to changing customer needs.
- Learn to evaluate markets and opportunities, so you can create evidence-based campaigns that deliver measurable business impact.
- Learn to integrate branding, customer experience, and digital marketing, so you can build stronger relationships between organisations and their customers.
- Learn to apply research and master qualitative and quantitative analytical techniques, so you can make informed marketing decisions with confidence.
- Learn to lead marketing projects and collaborate with stakeholders, so you can influence organisational strategy and drive change.
- Learn to communicate marketing recommendations effectively, so you can present ideas with clarity and credibility.
- Learn to evaluate emerging technologies and AI, so you can adapt marketing strategies for an evolving digital landscape.
Meet your faculty
Our expert faculty offer extensive knowledge and diverse perspectives, bringing industry insights and real-world expertise directly into the classroom to enhance your learning experience.
- Academics with advanced qualifications and specialised expertise
- Real-world experience integrated into coursework and discussion
- A learning environment that blends academic rigour with structured support
- Smaller study groups that enable individual attention and feedback
- Ongoing mentorship and support at each stage of your studies at Goldsmiths
Alex Pickering, Lecturer in Marketing
Alex Pickering
Alex Pickering is a Lecturer in Marketing whose interests span digital and traditional media, portfolio management, marketing strategy, and consumer behaviour. With 25 years of industry experience across retail marketing, fast-moving consumer goods and small domestic appliances, Alex is passionate about creating more opportunities for graduates from diverse backgrounds to enter the marketing industry.
Related programmes
Source and disclaimer
- World Economic Forum, Future of Jobs Report 2025.
*Programme fees are reviewed annually and are subject to change each academic year. The fees listed above are for the academic year [2026-27].